將生存成為你組織的核心能力

生存，就是能夠在你的領域中繼續停留下去。然而，很少有公司將生存能力成為組織的核心能力。以下有三招可以增強你公司的生存能力：

1. 評估你組織內負責生存的責任。公司內的部門主管當然負有讓公司生存的責任，但是，這個責任最終必須落實到公司內的每個人身上。企業領導者應該經常宣導並評估組織內每個單位或個人是否確實重視並做好生存的工作。
2. 將生存如同你企業的產品或服務一般的看待。將企業的生存觀念與做法，成為你組織內經常掛在嘴邊的詞彙。要求你的員工經常思考市場環境、生態、客戶回饋等。
3. 建立可以與你長期合作的外部夥伴。找到並建立起可以與你的企業可以休戚與共，利害相關的外部夥伴，建立起長期合作關係，讓你們可以達成Win-Win共贏。

Make survival as your organization's core competency

Survival is able to stay in your field. However few companies have become core competencies of organizations with survival capabilities. Here are three ways to enhance your company's viability: 

1. Assess responsibility for survival within your organization. Executives within companies are certainly responsible for letting companies survive, but ultimately this responsibility must be implemented within everyone within the company. Company leaders should often advocate and evaluate whether each unit or individual within the organization really attaches importance to and does well living work. 
2. Treat survival as generally viewed as your enterprise's product or service. Make enterprise survival concepts and practices become frequently referred to in your organization vocabulary. Ask your employees to think about market environments, ecology, customer feedback. 
3. Establish external partners that can cooperate with you for a long period of time. Find and build external partners that can share relationships with your enterprise and build long-term partnerships that allow you to achieve win-win-win opportunities.