讓腦力激蕩更有效率

召集多人一起來思考一個複雜的問題，通常是得到解決方案的最好做法。但是，你應該有步驟地讓這樣的集思廣益進行的更有效率。

當你要邀請其他人來對項目作出貢獻時，尊重他們的時間以及所需要做準備的時間。邀請和要討論的問題最有關係的人。你必須思考誰最適合出席，以及他可以如何做出貢獻？你同時必須考慮到你必須做出解決問題的時間。

在某些情況下，讓腦力激蕩的對話保持開放性，是有意義的。你可以這樣說：“你如何想？你的觀點如何？”在其他情況下，你也可以做得比較簡單，將你自己的想法分享給別人，然後請人給予回饋：“我重視你的意見，而我是這樣想的。有什麼是我沒有考慮到的？我的構想是否合理？有哪些是不實際的？

Make brainstorming more efficient

Calling people together to think about a complex problem is usually the best way to get a solution. But you should step by step to make this kind of brainstorming more efficient.

When you invite other people to contribute to the project, respect their time and the time they need to prepare. Invite the most relevant person to discuss the problem. You have to think about who is most suitable to attend, and how he can contribute？You must also consider the time when you have to solve the problem.

In some cases, it's meaningful to keep the brainstorming session open. You can say, “What do you think?" What's your point of view?” In other cases, you can do it more simply, share your ideas with others, and ask people to give back: “I value your opinion, and I think so.”.“Is there anything I didn't think about? Is my idea reasonable? What is impractical?”

要領導公司未來發展，先回顧過去

有些策略專家相信每家公司都會有其獨特的DNA。這是每家公司都會有有異於其他競爭對手的獨特的策略與文化。

要引導公司發展，你需要了解這家公司的原生文化。你應該先回顧這家公司的過去。

你可以和公司的資深員工談談，了解這家公司過去發展的故事，公司是如何建立起來的？這個公司的原始創始人的願景與價值觀是什麼樣的？他們認為應該如何創造公司的價值？他們早先遇到過哪些問題？是如何解決的？

然後，把這些過去的故事和你目前看到的公司現況比較一下。現在的公司經營者看到的世界是如何的？其中有哪些是一致的？有哪些已經發生變化了？

這個作業的目的不僅是增加對這個公司的了解，而且去思考如何能夠為這個公司帶來新價值，而且能夠保有原有的價值。

To lead future company development, review past

Some strategists believe that every company has its own unique DNA. This is a unique strategy and culture that every company has, unlike other competitors.

In order to guide the development of the company, you need to understand the original culture of the company. You should review past of this company first.

You can talk to the senior staff of the company, understand the story of the company's past development, how the company is built up? What are the visions and values of the original founders of the company? How do they think the value of the company should be created? What problems have they encountered earlier? How is it solved?

Then compare these past stories with the company you're seeing. What is the world that the business operators see now? Which of them are consistent? What has changed?
The purpose of this job is not only to increase the understanding of the company, but also to think about how to bring new value to the company, and to retain the original value.

MBA沒教你的行銷學課程！品牌行銷的3個秘密

原文網址：http://www.knowledger.info/2016/12/21/3-marketing-lessons-they-dont-teach-you-in-business-school/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+knowledger%2Fexst+%28%E7%9F%A5%E8%AD%98%E5%AE%B6%29

企業管理碩士(Master of Business Administration, MBA)如今已是最受歡迎的研究生學位之一。在其提供的課程之中，可以學習到各項管理學程的知識、學習如何制定策略、分配資源以及執行計畫等。

但是你知道嗎？進入業界工作、成為領導者或是自己創業之後，你仍舊會發現很多課題是教授沒有告訴過你的！Mirasee的創辦人以及CEO，Danny Iny和分享了三個有關行銷學的秘密，這些是你不會在商學院的課程之中學到的。

1. 把觀眾放在第一位

2. 與他人的互動

3. 不要期待任何回報

冷靜下來，不要做出倉促的決定

領導主管通常驕傲于能夠快速做出決策。但是，你不會希望你的快速決策卻變成粗糙的執行行動。要避免發生這樣的狀況的一個有效作法，是在與要處理的事件和你的回應之間，留下一個迴旋空間。

即使是吸一口氣再回應，都可以有效避免你作出情緒性衝動下的非理性決定。但是，如果你一直處在壓力下，你即使可以呼口氣，也不能作出良好的決策。

因此，盡量關掉你的手機，Facebook，LINE,要求自己最多每個半小時才看一次。並且，停止你的多工工作，你如果不能專心，你無法靜心思考。你必須專注。如果你發現你分心了，

如果你發現你正在分心中，你要立刻結束掉所有多餘的工作，而能夠專注在手上的工作。

Calm down, don't make a hasty decision

Leading executives are usually proud of making decisions quickly. But you don't want your quick decision to turn into rough execution. An effective way to avoid such a situation is to leave a wiggle room between the event to be dealt with and your response.

Even taking a breath and then responding can effectively avoid irrational decisions that you make under an emotional impulse. But if you're under pressure, you can't make good decisions even if you can breathe.

So try to turn off your cell phone, Facebook, LINE, and ask yourself to watch it at most every half an hour. And, stop your multitasking, and you can't think about it if you don't focus on it. You have to be focused. If you find yourself distracted,
If you find that you are dividing your mind, you should immediately end all the unnecessary work and concentrate on the work in your hand.

爭取在會議中發言

你若是部門中的資淺者，你也許會擔心經驗不足，第一次在會議中發言會結巴。但是若沒有發言，你不會得到會議室中資深者對你的注意。而這些資深人員有力量將你帶向職場的更高層。

去發現一些足以使資深人員注意到你，以及你的潛力的事情，分享給他們。不要低估你的能力，這可能和正在被關注的事情相關 。你可以提到你正在工作中的項目，例如：“我正在和客戶討論到這類的事情。”，或是，“老張問起我這事情會如何衝擊到我們的底線，我們的團隊正在處理這事情，而我們是這樣解決的。”

但是注意不要越界，說得高傲、不知天高地厚。注意引用證據，例如：“我讀過一篇報導。”

Try to speak at the meeting

If you are a junior person in the department, you may worry about inexperience, and  will stutter in the meeting. But if you don't speak, you don't get the attention of the senior people in the meeting room. And these senior people have the power to take you to the higher level of the workplace.

Find something that's enough for the senior to notice you, and your potential, to share it with them. Don't underestimate your ability, which may be related to what is being noticed. You can refer to projects you're working on, such as: "I'm talking to clients about this kind of thing." Or, "Janson asked me how this thing would hit our bottom line, our team was dealing with it, and that's how we solved it."

But be careful not to say cross-border, arrogant. Pay attention to the evidence, for example: "I read a report."

六個解決衝突的方式，讓大事化小、小事化無

原文網址：http://www.knowledger.info/2016/12/16/6-tricks-to-mastering-conflict/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+knowledger%2Fexst+%28%E7%9F%A5%E8%AD%98%E5%AE%B6%29

在日常生活裡，我們其實面對著各式各樣的衝突。家人間生活習慣的差異、朋友之間價值觀的不同、伴侶想法上的摩擦，都可能是每次爭吵的導火線。而若是其中一方的表情或說話語氣改變，就更容易演變成一次激烈的爭執。這時，我們都希望自己有高EQ，能夠控制自己的情緒並好好地跟對方溝通。

TalentSmart的研究也發現，高達90%的職場傑出表現者都擁有高EQ。由此可見，是否能夠理性且和平地處理每一次衝突的能力，可能會影響你未來的職涯表現。因此，《Forbes》的撰稿人Travis Bradberry 便提出了六個能夠解決衝突的好方法，以免雙方都只在乎自己的想法或利益，導致不滿情緒越升越高，最終到了不可收拾的局面。

1. 沉默不一定是金

2. 用「而且」(and)來代替「可是」(but)

3. 使用「假設說法」

4. 不要使用絕對性的字眼

5. 問對問題，直到深入核心

6. 提出解決方式

問你的員工，他們希望如何獲得回饋？

你必須給你的員工建設性的批評。但是他們並非都希望以同樣的方式獲得你的回饋意見。

區域銷售代表經常在拜訪客戶過後建立起和客戶的密切關係。有些業務代表希望在拜訪客戶后，立刻獲得領導主管的意見，而其他業務代表傾向於他拜訪完所有潛在客戶后，再聽取老闆的綜合意見。

依你的員工的偏好來給予你的回饋意見，比較可能讓他們感覺到你的意見是有幫助的，並且願意遵循行動。

所以，你最好問你的員工，他們喜歡如何獲得回饋。他們是比較希望立即聽到你的意見，還是傾向於晚一些時間再向你報告，并聽取意見？他們是比較願意得到email的意見，還是喜歡私下會談？若是要會面，是到你的辦公室，或是他們的座位，還是選擇其他地點？

Ask your employees how they want to get feedback

You have to give constructive criticism to your employees. But they don't all want to get your feedback in the same way.

Regional sales representatives often establish close relationships with customers after visiting customers. Some business representatives want to get the leader's advice immediately after they visit their clients, and other business representatives tend to listen to all the potential customers and listen to the boss's comprehensive opinion.

Give your feedback according to your employees' preferences, and compare them to make them feel that your opinion is helpful and willing to follow the action.
So, you'd better ask your employees how they like to get feedback. Do they prefer to hear your opinion at once, or prefer to report to you later and listen to it? Are they more willing to get email's advice, or do they prefer private talks? If you want to meet, are you going to your office, or their seats, or somewhere else?

開完會要跟進

在步出會議室時，你會鬆一口氣，以為完成了一項困難的工作。但是在會議中做成的決策，只有確實跟進，確保履行，才會真正有效。

你可以先從攥寫會議記錄開始。清楚記下會議中做出了哪些結論，每一項結論的主要負責人是誰，以及後續必要的行動。將會議中使用過的文件，例如會議簡報，一併發出給與會人員，以及必須知悉的其他人。

這個會議記錄也必須訂下每項工作的完成日期，並且在你的工作日記表上，以便你能夠確保這些工作可以按期完成。

如果在會議決議中，牽涉到某些重要的人，例如你的老闆，你必須和他保持個人接觸，讓他知道所有狀況與後續行動，尤其是必須獲得他的支持時。

最後，花一些時間來回顧會議，你是如何擔任會議主持人的，你下次會如何進行會議。

Follow up after the meeting

When you step out of the conference room, you'll breathe a sigh of relief and think you've done a difficult job. But decisions made at meetings can be really effective only if you do follow up and ensure performance.

You can start by writing the minutes of the meeting. Make clear what conclusions are made in the meeting, who is responsible for each of the conclusions, and the necessary actions to follow. The documents used in the meeting, such as the meeting briefing, should send to the participants and others who must be aware of.

The minutes of the meeting also have to be made up of the completion date of each job, and on your work diary so that you can ensure that the work can be completed on schedule.

If there are some important people involved in the meeting resolution, such as your boss, you must keep in touch with him, let him know all the circumstances and follow up, especially when you have to get his support.
Finally, take some time to review the meeting, how do you serve as the moderator, and how do you do the meeting next time?

這樣開會，每月至少可以替公司節省100個小時——讓會議更有效率的5個方法

原文網址：http://www.knowledger.info/2015/08/13/meetings-suck-here-are-5-ways-to-make-them-suck-less/

會議很重要。因為只有大家聚在一起時才能解決問題。

會議不重要。因為一個5人的一小時會議，就等於讓公司損失5小時的生產力。

到底重不重要，取決於你聰不聰明，會不會「聰明開會」。

BiggerPockets.com的企劃部副部長、房地產投資人Brandon Turner說，他們公司制訂了「開會5原則」，非常管用；他把它發佈在《Entrepreneur》上，供大家參考。

1、有明確的議程嗎？

2、會議可以用電子郵件的形式代替嗎？

3、每個人真的都需要去開會嗎？

4、開完會，大家都清楚自己該幹嘛嗎？