用想像力來做管理

調研數字對於瞭解過去與現在的狀況是很重要的，但是數字也只能告訴你這些。調研數字無法説明你預測未來。許多公司都被無法預測的改變所蒙蔽了，看看GM與Motorola。 

要預見未來，請試著用你的想像力。運用你的直覺，影響力，以及邏輯來決定未來究竟會如何，你的公司應該如何調整，以及主動準備。並且，你應該以假設與演繹來推估可能發生的情境，並且預想你的構想如何可以得到驗證。

Use imagination to manage

Research figures are important for understanding past and present conditions, but numbers can only tell you. Research figures do not show that you predict the future. Many companies have been blinded by unpredictable changes. Look at GM and Motorola.

To foresee the future, try to use your imagination. Use your intuition, influence and logic to decide what the future is going to be, how your company should adjust and take the initiative to prepare. Moreover, you should estimate the possible situation with assumptions and deductions, and anticipate how your ideas can be verified.