通常在發佈壞消息時，我們都會假設應該同時通知所有可能將受到影響的人。但是，具有爭議性以及會引起激烈情緒反應的消息實在很難在公開的場合宣佈出去。
並且，我們最好能夠先掌握住人們在獲得這樣的壞消息時可能會產生的反應形式。
如果能夠先做1對1的小規模互動，我們就能夠預先了解人們可能的反應行為。 這種測試水溫的做法，能夠讓我們提早獲得回饋，知道一旦壞消息發佈，應該對公眾做些什麽樣的說明與答復。最重要的是，可以讓人們對於公司的舉措行動產生信心。
但是，你不要拖太久。因為，壞消息會很快走漏出去。
Measure the temperature of the water before releasing bad news
Usually,
when bad news comes out, we assume that we should notify everyone who might be
affected at the same time. However, controversial and emotionally charged
news can be difficult to announce in public. And we'd better be able to
figure out how people might react to bad news like this first.
If
we can interact on a small scale on a one-to-one basis, we can anticipate how
people might react. This water temperature test allows us to get early
feedback on what to say and answer to the public once bad news comes out. Above
all, it gives confidence in the company's actions.
But
don't wait too long. Because the bad news will get out soon.
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