讓你的組織也能夠注意到外部的變化

當我們談到專注時，多數的企業將執行團隊導引到發現與解決企業內部的問題，但是忽略了企業外部的環境變化。不能針對外部機會與威脅的內部改革，多半是不切實際，也浪費時間與資源。

企業組織應該如何確實了解外部的變化？

1. 傾聽在第一線面對客戶的員工。第一線員工是你的耳朵。你應該重視他們，讓他們說出從客戶那裡聽來的意見。並且，如果可能，訓練他們如何可以聽到正確的資訊。
2. 走出去。讓你的中高階主管也能夠去面對客戶，做銷售工作或是客戶服務等工作。讓他們感受到實際的市場狀況，并因此能夠擬出對策與教案，讓他們訓練店員與客戶服務人員。
3. 無論好或壞，分享資訊。有些單位主管會帶領他的部屬迴避有困難的客戶或是市場，並且隱瞞事實真相。但是，如此做的話，就會妨礙了公司解決問題的能力，也失去了能夠抓住未來成長的機會。如果確實面臨困難，應該分享事實給大家，并提出深思熟慮過的行動計劃。

Let your organization pay attention to external changes

When we talk about concentration, most enterprises guide the execution team to discover and solve internal problems, but ignore the external environment changes. Internal reforms that are not aimed at external opportunities and threats are mostly unrealistic and wasteful of time and resources.

How do business organizations really understand external changes?

1. Listen to employees who face customers on the front line. The frontline staff are your ears. You should value them and tell them what they hear from their customers. And, if possible, train them how to hear the correct information.
2. Walk out. Let your middle and senior executives also be able to face customers, do sales work or customer service. Let them feel the actual market situation, and therefore be able to formulate countermeasures and lesson plans, so that they can train shop assistants and customer service personnel.
3. Whether good or bad, share information. Some directors will lead their subordinates to avoid difficult customers or markets and hide the truth. But doing so will hamper the company's ability to solve problems and lose the opportunity to seize future growth. If we are faced with difficulties, we should share the facts with you and propose a thoughtful plan of action.