2016年8月31日 星期三

改進你預測危機的能力

多數的領導者,即使是具豐富經驗者,也很難偵測到事業周圍一些不明顯的威脅信號。但是,要企業經營成功,你就有必要查明發生在組織內部或是組織外部的微弱信號。
要增進這樣的關鍵能力,去和你的客戶、供應商以及其他夥伴談談,了解他們正面臨什麼樣的挑戰。
你也可以做市場調研,或是召開腦力激蕩討論會,設法去了解競爭對手的觀點,猜測他們對於新產品,或是新商業活動可能的反應,他們是否會做出破壞性的行動?
觀察那些正在快速發展的對手,他們有哪些行動正在困擾著你?列出你最近損失的客戶,並且找出原因。
你也必須觀察發生在其他產業的一些新趨勢,從中去察覺新機會或是存在潛在的危機。

Improve your ability to predict the crisis
Most leaders, even if they have rich experience, can find it difficult to detect some of the unknown threat signals around the business. However, to succeed in business, it is necessary to find out the weak signals that occur within the organization or outside the organization.
To enhance such key capabilities, talk to your customers, suppliers, and other partners to understand what they are facing.
You can also do market research or brainstorming seminars, try to understand competitors' opinions, and guess whether they will make destructive actions on new products or new business activities.
Looking at the fast - growing opponents, what are their actions that are bothering you? List the customers you've lost recently and find out why.
You must also observe some new trends in other industries, from to the awareness of emerging opportunities or potential crisis.

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